Drew Nelson,
creative director.

Performance creative at volume, some of it AI-assisted, and the tools I build on my own time. A selection of recent work.

nelsonwerd@gmail.com LinkedIn GitHub

Short-form video12

Paid social for Meta and TikTok: creator testimonials, comment-reply and POV hooks, brand response ads, and more. Direction, briefs, and edits across a handful of the brands I’ve worked with. Hover for a silent preview, click for sound.Tap any tile to play.

Vertical · 9:16

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Comment-reply · UGCHair care
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POV hook · UGCGolf training
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Testimonial · UGCHair care
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Product demo · VOHome odor control
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Brand response · animatedHair care
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Creator hook · UGCGolf training
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Testimonial · UGCHair care
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Native-style · UGCHair care

Feed · 4:5 and 1:1

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Brand response · productGourmet licorice
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Creator taste test · UGCGourmet licorice
Retargeting · animatedHair care
Motion loop · bundleHair care

Statics7

Designed and low-fi statics for prospecting, retargeting, and offers. Some are AI-assisted at the production step; all are directed and briefed by me.

Trusted by 2 million women static ad
Retargeting · offerHair care
Clinically proven for women static ad
Prospecting · claimsHair care
Feel the tingle, see the volume static ad
Retargeting · productHair care
Remember when nothing could stop you static ad
Prospecting · lifestyleJoint supplement
The only dry mouth solution that works for 8 hours static ad
Prospecting · benefitsOral care
Premium sweet treats pattern static ad
Brand · patternGourmet licorice
Left something behind retargeting story ad
Retargeting · storyHair care

Music video

Longer-form craft. One piece I took from concept to final cut on my own.

Henry Morris
Church Bells

Role
Concept and creative direction, director, director of photography, editor.
Watch
Official video on YouTube

Builds6

On my own time I direct agentic AI systems. I design the workflows, behaviors, and checks; advanced AI models write much of the code. Everything but the UGC editor is public on GitHub.

Meridian command overview screen

Meridian open source

An AI command center for agency Meta advertising: cross-client KPIs down to the creative, an AI analyst that scores performance and proposes one-click optimizations, and designed weekly client reports. Runs in demo mode out of the box, or on real ad accounts through the Meta Marketing API.

github.com/nelsonwerd/meridian-meta-control-center
A UGC ad timeline built by the agent, open in Final Cut Pro

UGC editing agent private

Give it the brief, the brand guidelines, and a creator’s raw footage, and it cuts as many variants of a proven format as a test needs, as editable Final Cut Pro timelines. A second AI model reviews each batch, then I review it and direct the next round.

Shown: a timeline it built, open in Final Cut. Private because it runs on client footage.

idea-to-ship-skills 80+ stars

Six composable agent skills for Claude Code and OpenAI Codex that take any idea, from a personal tool to a full product, through validation, build, ship, and audit, with a manual tier and an autonomous tier.

Repository

Also on GitHub

Prentice, which maps a real workflow into a tool brief before anything gets built; didrun, a flight recorder that checks an agent’s claims against what actually ran; and Countershape, a month-long autonomous build.