Short-form video12
Paid social for Meta and TikTok: creator testimonials, comment-reply and POV hooks, brand response ads, and more. Direction, briefs, and edits across a handful of the brands I’ve worked with. Hover for a silent preview, click for sound.Tap any tile to play.
Vertical · 9:16
Feed · 4:5 and 1:1
Statics7
Designed and low-fi statics for prospecting, retargeting, and offers. Some are AI-assisted at the production step; all are directed and briefed by me.
Music video
Longer-form craft. One piece I took from concept to final cut on my own.
Henry Morris
Church Bells
- Role
- Concept and creative direction, director, director of photography, editor.
- Watch
- Official video on YouTube
Builds7
On my own time I direct agentic AI systems and ship them in public. I design the workflows, behaviors, and checks; advanced AI models write much of the code. Everything below is inspectable on GitHub.
Meridian open source
An AI command center for agency Meta advertising: cross-client KPIs down to the creative, an AI analyst that scores performance and proposes one-click optimizations, and designed weekly client reports. Runs in demo mode out of the box, or on real ad accounts through the Meta Marketing API.
github.com/nelsonwerd/meridian-meta-control-center
idea-to-ship-skills 80+ stars
Six composable agent skills for Claude Code and OpenAI Codex that take a product from a fuzzy idea through validated build, ship, and audit, with a manual tier and an autonomous tier.
Prentice
Maps a real employee’s workflow into an evidence-linked tool brief before anything gets built, weighs tool and non-tool fixes, and keeps confirmation separate from build authorization. Six skills, diagnose through commission.
didrun
A flight recorder for agent-written code: deterministic session capture, an evidence ledger, and graded verification of whether an agent’s claims are backed by what actually ran. No LLM in the trust path.
Countershape
A month-long autonomous build. I designed the mandate and supervised an agent building unattended under a prove-everything discipline, every commit carrying receipts of what was actually run.
The proof ate the project
The mid-run debrief of that build at day fifteen, drafted under my direction and audited by a second model, separating what the public Git evidence proves from what the transcripts claim.
Closure iOS
A voice-first invoicing app, publicly distributed on iOS. I directed development and release; advanced AI models wrote much of the implementation.